Crossroad DKV

Video Photo Info
Crossroad is an LED sculptural installation permanently installed in the lobby of the DKV medical insurance headquarters in Zaragoza, Spain. It’s looping shape invites viewers to explore the artwork from different angles. The artist also took advantage of the windows around it to visually extend the experience of the piece.

The video content investigates the gesture of crawling as a primordial movement we all experience as infants, a significant phase in human development as it is the first time we are able to feel a sense of being autonomous and explore our immediate environment. The animation is the result of a public-participation performance, a signature method of the artist. DKV employees were invited to perform over a green-screen surface while being captured by Canogar’s over-head video camera. They were first asked to crawl, and then encouraged to be creative. The result is a dynamic video animation in both realistic and abstract forms.

To “reach a crossroad” signifies a change in our trajectory, yet the installation paradoxically presents itself as a loop, an endless pathway from which the only escape is to go “off screen”. How we get trapped in our loops, and how difficult it is for us to advance in life, is one of the themes present in Crossroad.

                Medium: Permanent sculptural LED video installation. LED Screen, computer
                controlled system, video, metal structure.
                Dimensions: 222 x 184 x 403 cm/ 20' x 7' x 6'. 
                Location: DKV Seguros, Zaragoza, Spain. 

Photo and video credit: Daniel Canogar, Sofía Montenegro.